Overseas Buyers have been attending an annual travel trade fair in Australia since 1979. The first event was called Marketplace and the only overseas buyers in attendance were from North America.
By 1981, Marketplace was attracting worldwide interest and Buyers were coming from Europe, the United Kingdom and New Zealand. At this stage, Marketplace had only 50 booths for large Australian operators. Small operators had no opportunity to meet with international Buyers, so ATE was established for these Buyers and ran immediately before Marketplace.
In 1985 the two forums merged to become ATE Marketplace. In 1986 the event became known as ATE. Over the years, the product range has grown to encompass all aspects of travel and tourism including transport and touring operations, state and regional tourism bodies and theme parks.
In 2013 in Sydney, a new format was introduced, reducing the existing seven day trade event down to five days, bringing together both the Eastern and Western markets.
Then in 2014, ATE was held in a regional destination for the first time in Cairns. Located right on the doorstep of Queensland’s stunning world-heritage listed Great Barrier Reef, Cairns offered a more relaxed, yet exciting location for ATE. To accommodate all tourism products, a standardised model was introduced. Following on from its success, the standardised model has continued offering the tourism industry over $2 million of cost savings. In 2016, the second regionally-hosted ATE took place on Queensland's Gold Coast.