Australian Tourism Exchange (ATE) 2007 - Eastern Module (26 May 07 - 28 May 07)

What is ATE?

ATE is a tourism trade show that brings Australian tourism businesses together with airlines, tourism wholesalers and retailers from around the world. It provides a forum for Australian tourism Sellers to showcase their products, meet with overseas contacts and negotiate deals. It also provides international travel Buyers an opportunity to experience Australia first-hand.

International buyers are selected by Tourism Australia to ensure the most influential people meet with Australian tourism businesses. ATE is open to Australian travel exhibitors only and represents a unique opportunity for attendees to increase their share of the inbound travel market.

ATE 2007 will return to Brisbane for the third time in its history, having last been there in 2002. Delegates will be amazed by the changes in the city itself, as well as the new and revamped function venues. The event will be held at the Brisbane Convention and Exhibition Centre from 26 May - 01 June 2007. Click here to view the ATE 2007 brochure.

Dates

Eastern module: Saturday, 26 May - Monday, 28 May 2007
Western module: Monday, 28 May - Friday, 1 June 2007

Venue

Brisbane Convention and Exhibition Centre (BCEC) Merivale St (Cnr Glenelg) South Brisbane, Queensland 4101 Telephone: +61 7 3308 3000 Fax: +61 7 3308 3500 Website: www.bcec.com.au

Who attends ATE?

Around 1700 Australian seller delegates from approximately 630 companies will meet with nearly 600 key overseas buyer companies from over 40 countries.

Approximately 60 international trade and domestic journalists will attend ATE in Brisbane 2007. They will report to millions of people worldwide on what is new in the Australian travel and tourism industry. International journalists will also participate in pre and post tours to experience other areas of Australia first hand.

What’s new for ATE 2007?

ATE will again be divided into two modules over seven days and in response to the seller and buyer feedback a number of changes have been made to the event format for 2007. These changes have been introduced to improve business opportunities for buyers and sellers at the event.

Event Format

• A mix of sit down and stand up lunches in both modules – encompassing research and anecdotal feedback in favour of both lunch options, the Brisbane venue allows us the opportunity to have the best of both worlds;
• An official ATE Welcome at the start of the Eastern module.

Technology

• The new Trade Events Online (TEO3) website, launched just in time for ATE 2007 applications, will see a number of improvements to the preferencing and appointments & messaging components, as well as an overall revamp and simplification of the application process.  Check out our great new features!
• The new scheduling system proved very popular in 2006 by reducing the walking time for buyers yet still providing quality appointments.

Help Guides

• A new help guide for first time sellers and also more experienced users of the system – see how you can make the most out of your ATE application! Click here to view the help guide.
  

Event format

ATE is a seven day program and is divided into two separate modules allowing Australian exhibitors to target the markets appropriate for their product. International buyers attend the module according to where their company is based and Australian exhibitors can apply to attend one or both modules.

Eastern module targets buyers from Japan and Asia. Seller delegates will register on Friday, 25 May 2007 (2pm - 5pm) or on Saturday, 26 May 2007, and buyer delegates will register on Saturday, 26 May 2007. Appointments run for two and a half days (Saturday, 26 May - Monday, 28 May).

Western module targets buyers from UK, Europe, the Americas, Gulf Countries, Africa, New Zealand and the South Pacific. Delegates will register on Monday, 28 May 2007 and Tuesday, 29 May 2007, with appointments commencing on Tuesday morning and running for four days (Tuesday, 29 May - Friday, 01 June).

Number of appointments and length of day

Based on increased satisfaction in 2006, the length of the working day, number of appointments and three minute move time will remain the same. Appointments will commence at approximately 8:45am each morning and conclude at 6:00pm.

Both modules of ATE offer a combination of pre-scheduled and free appointments. The Eastern module has 13 minute appointments with three minutes between each appointment to allow time for the buyers to move to the next booth. The maximum number of appointments for the Eastern module is 66 pre-scheduled and 11 free appointments. The Western module has 15 minute appointments with three minutes between each appointment to allow time for the buyers to move to the next booth. The maximum number of appointments for the Western module is 84 pre-scheduled and 15 free appointments.

Happy hour will be maintained to ensure all buyers and sellers maximise this networking opportunity. Happy Hour will be held on Sunday, 27 May 2007 (Eastern module), Tuesday, 29 May 2007 and Wednesday, 30 May 2007 (Western module). Happy Hour will commence at 5:30pm and finish at 6:30pm. Please note that there will be no pre-scheduled appointments during Happy Hour.

Please click here for further details on appointment schedules.