The Australian Tourism Exchange (ATE) is Australia's premier tourism trade event and the largest international travel trade show of its kind in the Southern Hemisphere. The event provides a forum for Australian tourism businesses to meet with key international buyers from around the world. The event is organised by Tourism Australia and will return to Adelaide in 2010 at the Adelaide Convention Centre from 29 May - 4 June 2010 having last been held there in 2006.
Around 1700 Australian seller delegates from approximately 630 companies will meet with nearly 550 key overseas buyer companies from over 40 countries.
For ATE 2010 the media program has been split into an Eastern program and a Western program allowing more time on the trade show floor and ample opportunity to meet Australian sellers as well as international buyers.
The Eastern Media Program will commence Friday 28 May and concludes Monday evening 31 May 2010.