The Australian Tourism Exchange (ATE) is Australia's premier tourism trade event and the largest international travel trade show of its kind in the southern hemisphere. The event is organised by Tourism Australia and will return to Sydney in 2011, having last been hosted there in 2000. The event will be held at the Sydney Convention and Exhibition Centre, Darling Harbour from Saturday 2 - Friday 8 April 2011.
Buyer is the term given to retail and wholesale travel companies in overseas markets or representing overseas markets that are invited by Tourism Australia to attend ATE. Buyers may also be international Product Representation Companies.
For Buyer participation details, including key dates and participation fees, visit the Buyer pages in the menu on the left. For assistance contact us.
A Seller company is an Australian based tourism product or service exhibiting at ATE. Seller companies are also referred to as exhibitors. Any company applying to exhibit at ATE must be an Australian registered company and pay applicable taxes in Australia.
For Seller participation details, including key dates and participation fees, visit the Seller information pages in the menu on the left. For assistance contact us.
History of ATE
Overseas Buyers have been attending an annual travel trade fair in Australia since 1979. The first event was called Marketplace and the only overseas buyers in attendance were from North America.
By 1981, Marketplace was attracting worldwide interest and buyers were coming from Europe, the United Kingdom and New Zealand. At this stage, Marketplace had only 50 booths for large Australian operators. Small operators had no opportunity to meet with international buyers, so ATE was established for these buyers and ran immediately before Marketplace.
In 1985 the two forums merged to become ATE Marketplace. In 1986 the event became known as ATE. Over the years, the product range has grown to encompass all aspects of travel and tourism including transport and touring operations, state and regional tourism bodies and theme parks.
The most recent ATE was held in Adelaide, South Australia in 2010. View a clip of ATE 2010.