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What is ATE?
ATE is a tourism trade show that brings Australian tourism businesses together with airlines, tourism wholesalers and retailers from around the world.
ATE provides:
- a forum for Australian tourism Sellers to showcase their products, meet with overseas contacts and negotiate deals;
- international travel Buyers an opportunity to experience Australia first-hand; and
- a unique opportunity for attendees to increase their share of the inbound travel market.
International Buyers are selected by Tourism Australia to ensure the most influential people meet with Australian tourism businesses.
Who attends ATE?
- Around 1,700 Australian Seller delegates from approximately 600 companies
- Approximately 700 key Buyer companies from over 40 countries
- Approximately 40 international and 25 Australian media, reporting to millions of people worldwide.
Event format
ATE is a seven day program and is divided into two separate modules, Eastern and Western, allowing Australian exhibitors to target the markets appropriate for their product. International buyers attend the module according to where their company is based and Australian exhibitors can apply to attend one or both modules.
The Eastern Module (Saturday 2 - Monday 4 April) targets Buyers from Japan, Asia and the Gulf Countries.
The Western Module (Tuesday 5 - Friday 8 April) targets Buyers from UK, Europe, the Americas, South Africa, New Zealand and the South Pacific.
Important to note: All delegates must register at the SCEC prior to attending the Eastern Farewell/Western Welcome function on Monday 4 April 2011.
Number of appointments and length of day
Appointments will commence at approximately 8:55am and conclude at approximately 6:00pm. Both modules at ATE offer a combination of pre-scheduled and free appointments as follows:
| Module |
Max. No. of Prescheduled Appointments |
Max. No. of Free Appointments |
Length of Appointment |
Move time |
| Eastern |
68 |
10 |
13 minutes |
3 minutes |
| Western |
84 |
15 |
15 minutes |
3 minutes |
Networking Functions
During ATE 2011 some exciting official evening functions are planned to showcase host city, Sydney, at its finest.
It's important to note that in order to protect and respect the investment of our major partners, Sellers wishing to host buyers for meals, functions or private meetings for Buyers must do so outside of the official function times.
Happy hour will be maintained to ensure all Buyers and Sellers maximise this networking opportunity. Happy Hour will be held on Saturday 2 April from 5.00pm to 6.30pm. Please note that there will be no pre-scheduled appointments during the Happy Hour. There will, however be free appointment slots available to fill between 4.57pm and 5.26pm, but this is at each delegate's own discretion and with the knowledge that there may be some background noise present during Happy Hour.
Overview of ATE 2010
Research and event statistics
Evaluation conducted each year has helped to refine ATE to suit Buyer and Seller needs. View some of the key research results and statistics from ATE 2010, including satisfaction levels for organisation of ATE, Adelaide as a host city, appointment scheduling and value for money.
View more images from ATE 2010.
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