||THE HON MARTIN FERGUSON AM MP
MINISTER FOR TOURISM
“Australian Tourism Exchange 2010 (ATE) was the launching pad for the There’s Nothing Like Australia campaign. What better place for Tourism Australia’s exciting new campaign to be presented to the world than at ATE in front of two thousand tourism industry delegates from over 40 countries? The Nothing Like Australia campaign continues to stimulate growth for Australian holiday.
Recent figures confirm that that international visitor numbers to Australia grew by six per cent over the past 12 months to 5.8 million visitors. Tourism Australia will build on this recovery in international arrivals with strong campaigns from September to November this year and from January to March in 2011 in many of Australia’s key markets.
The ATE is a significant event on the Australian tourism calendar, bringing together the sellers of Australian tourism product and buyers from around the world. It is an important opportunity to showcase the quality and diversity of tourism products and experiences that only Australia can offer, and an invaluable opportunity for Australia’s tourism industry to do business with the world.
Your support and involvement in ATE is important. I encourage your participation in ATE 2011, and look forward to seeing you in Sydney.”
Tourism Australia's role is to stimulate sustainable international and domestic tourism.
To learn more about Tourism Australia visit:
Experiences are the drivers and motivators of our target audience. The seven experiences highlight what makes Australia distinct from other destinations.The seven experiences are quintessential Aussie experiences that we use to share the story of Australia.
Australian journeys is the theme for ATE 2011.