What’s for ATE 2011?
Australian Journeys is the theme for ATE11. We encourage all delegates to discover the diverse journeys Australia offers and to experience the ATE Trail activities which will be available again during ATE. Travelling in Australia is not about getting from here to there, but discovering the diversity, the wonder, landscapes and vibrant towns, the people and their unique way of life, on the journey in between. You can take weeks weaving through rolling countryside, red desert, sparkling waterholes and spiritual heritage, or a few days exploring wine regions, wilderness coast, island clusters and reefs…the choices are endless.Find out more about Australian Journeys through Tourism Australia's Australian journeys fast fact sheet.
For ATE11 there will be a new participation option available to sellers called a ‘business counter’, which is priced midway between a share and a sole booth. This is essentially an area for the exclusive use of a seller company which will consist of a curved counter and 3 stools. No customisation or additional furniture is allowed for this participation option other than one standard sized pull-up banner. Only one business counter is allowed per exhibiting company.
The final allocation of business counters on the floorplan is subject to space availability and at Tourism Australia’s discretion. It is likely that the business counters will not be positioned by state, but more so in one or more areas similar to the way national products are positioned. It is therefore probably not suited to new products attending ATE who benefit most from being in their state area.
In the situation where demand does not meet the minimum requirements to construct a suitable business counter area, Tourism Australia reserves the right to offer and allocate those exhibitors who have requested a business counter either a share or sole booth option (applicable fees will apply).
To find out more about the business counter participation option visit Exhibitor space options and read the business counter section in the ATE event policy.
Appointment schedule allocations
Based on the success of the appointment allocation method for ATE 2010 and to provide sellers with the most appropriate appointment schedule for ATE 2011, allocation of schedule types will be finalised following the conclusion of buyer preferencing based on the meeting requests for the current year. This is also applicable for first time sellers. At the time of acceptance, all eastern sellers will be offered a half appointment schedule and all western sellers a one third appointment schedule (exception is for sellers requesting a no appointment schedule). Sellers requesting a greater appointment schedule will be assessed based on the buyer demand during preferencing and where applicable will be allocated an appropriate appointment schedule on Tuesday 8 February 2011. Invoicing for appointment schedules will take place during the second round and will reflect the final allocated appointment schedule.
Day passes provide access to the trade show only. Any day pass delegate wanting to attend the Eastern Farewell/Western Welcome function on Monday 4 April, will need to purchase a Function pass to gain entry to this event.