The Australian Tourism Exchange (ATE) is Australia's premier tourism trade event and the largest international travel trade show of its kind in the southern hemisphere. The event, which is organised by Tourism Australia, will return to Perth in 2012, where it was last hosted in 2008. The event will be held at the Perth Convention and Exhibition Centre from Friday 15 - Thursday 21 June 2012.
For further information on the event, read the ATE 2012 brochure.
|Accommodation is not included in the seller participation fee for ATE 2012. Western Australia is experiencing unprecedented occupancy in CBD hotels. To assist in securing accommodation early, Tourism Western Australia have provided a range of industry rates from the ATE 2012 hotel sponsors.
History of ATE
Overseas Buyers have been attending an annual travel trade fair in Australia since 1979. The first event was called Marketplace and the only overseas buyers in attendance were from North America.
By 1981, Marketplace was attracting worldwide interest and buyers were coming from Europe, the United Kingdom and New Zealand. At this stage, Marketplace had only 50 booths for large Australian operators. Small operators had no opportunity to meet with international buyers, so ATE was established for these buyers and ran immediately before Marketplace.
In 1985 the two forums merged to become ATE Marketplace. In 1986 the event became known as ATE. Over the years, the product range has grown to encompass all aspects of travel and tourism including transport and touring operations, state and regional tourism bodies and theme parks.
The most recent ATE was held in Sydney, New South Wales in 2011. View a clip of ATE 2011.